I know the click of the button is alluring. One click and done, but what if it really arrives? Is it the quality and fit you were expecting? And what did you get out of the experience?
Walk into a shop, be greeted, make a selection (with assistance), have it gift wrapped, and walk out with present in hand. You also interacted with a local resident, and perhaps saw some friends or made some new ones.
You also spent money that will stay in the local economy. According to the American Independent Small Business Alliance, independent local businesses recirculate 48% of their revenue locally while chain retailers only retain 14% of the same. Furthermore, if every US family spent just $10 a month at an independent business in a local economy, over $9.3 billion would be directly returned to the local economy. That is a win-win on your purchase.
And don’t forget about reducing your carbon footprint – shopping locally decreases fuel shipping costs.
Pappagallo welcomes the opportunity to offer you unique, fashionable clothing and accessories. Many of our brands are exclusive to us for our area. We have many ideas to help with your gift giving:
•Jewelry – both fine & trendy – pearl earrings, Marianna guardian angel necklaces, mindful glamour Buddhagirl bracelets
•Luxurious cashmere wraps and ponchos
•Attire for all the women in your life at all price points
•Lily Pulitzer – sunshine favorites for big and little girls
•Gift Certificate – the gift that always fits
•Need the perfect outfit for your holiday soirée? We are here to help.
Thank you for allowing me another year of doing what I love. I wish you and yours a very Merry Christmas. Remember the reason for the season and shop small.
-by Nicki Smith
About the Author: Nicki Smith has been in the fashion industry for over 40 years. She is the owner of and buyer for Pappagallo, located at 2020 Scottsville Road in Bowling Green (The Pines Shopping Center, next to Chico’s).
