Lilly Pulitzer, the colorful iconic brand, has a continuing presence in Bowling Green at Pappagallo. Lilly appeals to many generations of rule-breaking sun followers. The brand happened by accident in 1959, when Lilly (McKim) Pulitizer, a Palm Beach socialite, was bored. Her husband, Peter, owned citrus groves, so she decided to open a juice stand. The business was a success, but squeezing oranges, lemons, limes and grapefruits made a mess of her clothing. She had her dressmaker come up with a dress to disguise the stains. The Lilly shift dress was born. The colorful cotton dresses proved to be more popular than the juice.
Lilly Pulitzer became a fashion sensation. The label today is more popular than ever and continues to create authentic printed styles straight from the in-house print design studio.
“Anything is possible with sunshine and a little pink” ~ Lilly Pulitzer
Escaping to Paradise is the theme for 2021 – and aren’t we all ready for a little escape! Bringing happiness and optimism through colors and prints, the Lilly brand has always focused on creating memorable moments.
The Spring Collection is already arriving in store! These vibrant new prints will have you celebrating all your Spring events in style. We are joining Lilly Pulitzer’s mission in making the world a happier place one print at a time with clothes that make you feel good. This collection is full of new athleisure styles, casual dresses to take you from day to night and great statement pieces to make those celebrations even more memorable.
Looks to shop for this Spring… Luxletic wear will continue to be strong for Spring, along with more of a Lilly Lovers favorite style – the ocean trail shorts. We are continuing to expand our children’s and golf selection as well. You will definitely notice the details in the Spring Collection make all the difference – from dainty ruffles to scalloped edges. We believe in sunnier days ahead and invite you to escape with us – finding something to celebrate each and every day!
-by Nicki Smith
About the Author: Nicki Smith has been in the fashion industry for 36 years. She is the owner of and buyer for Pappagallo, located at 2020 Scottsville Road in Bowling Green (The Pines Shopping Center, next to Chico’s).
